Wrexham’s remarkable rise in recent years is now being backed by the power of sport, as clubs and organisations across the city unite behind its bid to become UK City of Culture 2029.

From the global spotlight created by Wrexham AFC to a growing calendar of international sporting events, the city has transformed its reputation—becoming not just a success story in its own right, but a key gateway for visitors exploring North Wales.

Now, that momentum is being channelled into the UK City of Culture 2029 bid, with the sport sector playing a central role in showcasing what Wrexham—and the wider region—has to offer.

In recent years, Wrexham has attracted global attention, drawing visitors who are increasingly using the city as a base to explore nearby destinations such as Eryri, the North Wales coast and historic towns across the region. Tourism leaders say that blend of sport, culture and location is helping redefine how people see North Wales.

Major events are playing their part. The Lexus Wrexham Open, an international women’s tennis tournament, has brought players and spectators from around the world to the city, with rising Welsh star Mimi Xu among those to have competed. Organisers say the event not only raises Wrexham’s profile but also delivers a boost to local businesses, with hotels and hospitality venues seeing increased demand during tournament weeks.

Sporting facilities are also evolving, with growth in activities like padel and community participation helping to create a broader offer for residents and visitors alike. Local organisers say investment linked to the City of Culture bid could further expand opportunities, improve facilities and encourage more people into sport.

Football remains at the heart of the city’s identity. Players and staff at Wrexham AFC have thrown their support behind the bid, highlighting how sport continues to bring the community together while inspiring the next generation. The women’s game, in particular, is growing rapidly, with hopes that increased visibility and investment could open new pathways for young athletes across North Wales.

But it’s not just elite sport driving the campaign. Grassroots clubs, rugby teams and community groups are also backing the bid, seeing it as a chance to improve facilities, create jobs and strengthen local connections. Groups like Erddig Nordic Walkers, who regularly explore routes across the region, say the bid could enhance infrastructure and open up more opportunities for people to stay active while enjoying North Wales’ landscapes.

Supporters believe a successful bid could unlock significant investment—potentially worth hundreds of millions of pounds—benefiting not just Wrexham but the wider region. Improved facilities, stronger tourism links and increased national and international attention could all help position North Wales as a must-visit destination.

As Wrexham continues its journey from a city known for its football revival to a hub of sport, culture and tourism, those involved say the message is clear: this is a place on the rise—and one that’s helping shine a spotlight on everything North Wales has to offer.