A beloved Welsh teatime classic has been given a deliciously chilled twist with the launch of a new bara brith ice cream.

The quirky new flavour is the result of a collaboration between three well-known Welsh food names — historic ice cream maker Sidoli’s of Ebbw Vale, Denbigh-based Henllan Bread, and food distributor Harlech Foodservice, headquartered near Criccieth.

Made using Henllan’s famous bara brith cake, the new ice cream forms part of Sidoli’s Proudly Welsh range, which celebrates locally produced ingredients and strong Welsh food heritage.

Alongside the bara brith flavour, the range also features a coffee ice cream made with Ferrari’s Coffee from Bridgend, and a salted caramel variety using Halen Môn sea salt from Anglesey — bringing a true taste of Wales in every scoop.

The new creations were sampled at Castle Gallery & Tearooms in Conwy, just a stone’s throw from Conwy Castle, where industry representatives gave the flavours an enthusiastic thumbs-up.

Dan Williams of Harlech Foodservice said the collaboration was a perfect example of Welsh businesses working together to showcase local produce.

“It is amazing to work with such wonderful leading Welsh brands and the product is stunning,” he said.

Stefano Sidoli, managing director of Sidoli’s — founded in 1922 by his great-grandfather Benedetto Sidoli — said the idea felt like a natural next step.

“Bara brith is an iconic cake in Wales and Henllan are an iconic bakery, so it just made sense,” he said. “People want to know where their food comes from, and this is about celebrating Welsh provenance.”

Henllan Bread, a fifth-generation family business established in 1908, also welcomed the partnership.

Ruari Wood said the company was delighted to see its traditional bara brith transformed into something new.

“We said yes straight away,” he said. “It’s great to be involved in creating a new Welsh product and working with companies who share the same values.”

At Castle Gallery & Tearooms, where the ice cream was served, staff believe the new flavours will be especially popular with visitors keen to try authentic Welsh treats.

With around 90 per cent of customers being tourists, director Andrew Barton said demand for local flavours is always high.

“They all want to sample something Welsh, and I think the bara brith ice cream will go down very well indeed,” he said.

The Proudly Welsh range is being distributed through Harlech Foodservice, which continues to expand across Wales and beyond, supplying thousands of hospitality venues, schools and institutions.

And as for whether bara brith belongs in a cone rather than a teacake? Early reactions suggest Wales might just have found its newest sweet success — one scoop at a time.