The sounds of North Wales — from familiar accents to the countryside and community events — are deeply tied to people’s sense of identity, according to new research revealed by broadcaster and drummer Owain Wyn Evans.

The study, commissioned by Specsavers, found that nearly six in ten people in North Wales say hearing a Welsh accent makes Wales feel most like home. More than half also pointed to the Welsh language and the natural sounds of the countryside as central to their identity.

Community remains at the heart of that connection, with two-thirds of respondents saying events such as the National Eisteddfod and local fêtes are among the most powerful ways people come together — even more so than singing at sporting events.

However, the research also highlights growing concerns about hearing health across the region. More than a third of people in North Wales said they had experienced temporary hearing issues such as ringing in the ears after attending live music events, with a quarter reporting similar symptoms after visiting nightclubs.

Despite this, nearly a third admitted they had never taken steps to protect their hearing, while many who have noticed changes say they have no plans to act.

Across Wales, the findings suggest hearing loss is becoming increasingly common, with 45% of adults reporting changes in recent years. Yet only a small proportion have sought professional checks, with some delaying action for years.

For Owain Wyn Evans, the issue is personal. The Ammanford-born broadcaster said he first noticed changes to his hearing around five years ago after years of performing in loud environments.

He said sound plays a huge role in Welsh identity, from the landscape to everyday conversations, and protecting hearing is key to maintaining that connection.

Experts say the gradual nature of hearing loss means many people do not realise the extent of the problem until it begins to affect daily life, including conversations and social situations.

Annie Morris, Head of Clinical Performance at Specsavers, said the brain adapts to missing sounds over time, making early action vital to prevent further decline.

The research also found some reluctance around hearing support, with more people saying they would feel comfortable wearing glasses than using hearing devices — highlighting an ongoing stigma around hearing loss.

For former DJ Amal Luchmun, seeking help proved life-changing, allowing him to reconnect with social situations and enjoy events like rugby matches again without struggling to follow conversations.

Health experts are now encouraging people across North Wales to take simple steps, such as using ear protection in loud environments and seeking regular hearing checks, to help preserve one of the most important links to Welsh culture and community — the sounds that make it feel like home.