August 05, 2026 - 177 views
A new 10-year strategy aimed at turning Wales into a “culture and sport powerhouse” has begun with the launch of a national call for evidence.
The Welsh Government says the Unlocking Wales’ Potential consultation will help shape a new approach to culture, sport and the creative industries, with the aim of making participation, creativity and excellence a central part of everyday life.
For the first time, sport and the creative industries will be included alongside culture in a national strategy, with measurable actions planned for each sector.
The first discussions will take place at the National Eisteddfod, with engagement events planned across Wales over the coming months involving communities, organisations and representatives from across the cultural, sporting and creative sectors.
Cabinet Minister for Culture and Sport Heledd Fychan said the process marked the beginning of a new chapter for Wales.
“This initial conversation at the Eisteddfod will be the start of a new chapter for culture and sport in Wales, as we discuss how they can unlock the potential of our nation,” she said.
“I’m excited that we are beginning a journey towards a new strategy and long-term vision for these sectors which are at the core of our national identity.
“Across Wales, we are already seeing amazing and pioneering work in these areas which is transforming lives, but we can go further.”
The Minister said the consultation would give people across Wales the opportunity to help shape the future direction of the sectors.
“I’m looking forward to hearing ideas from people and organisations on how we can unleash Wales’ true potential by taking a fresh look at a culture and sport strategy,” she added.
The call for evidence will run until 18 December, with the findings expected to be published in spring 2027. They will help form the basis of the new strategy and individual action plans for each sector.
The Welsh Government says the ambition is to create a Wales where access to culture, sport and creativity is viewed not as an optional extra, but as an essential part of national life.
