September 25, 2025 - 302 views
Over half of Welsh adults have changed their ironing habits due to high energy costs, with 54% saying it directly affects their ironing frequency.
Traditional methods like using an iron are still popular in Wales, with 43% sticking to this method.
Time constraints also play a role, as 37% feel too busy to iron. Despite this, only 55% of men feel confident using an iron compared to two-thirds of women.
Rising energy bills have hit ironing habits hard in Wales, according to the latest research by Pretty You London, which surveyed 1,000 UK adults to explore attitudes to ironing in the UK. Over half (54%) admitted to changing their ironing habits due to rising energy bills, making it one of the most cost-sensitive regions.
Nearly a quarter (24%) said that they iron less, while 29% said that they’ve started batch ironing. Over a third (37%) admitted that there’s been no change in their ironing habits, and a tenth didn’t iron anyway.
When it comes to what they’re using to remove creases, those in Wales still favour traditional methods, as 43% said they still use an iron. Far fewer use steamers or sprays (20%), though this number is relatively higher compared to other regions.
Looking at the motivation behind staying loyal to the iron, most admit that appearance is important. Over a quarter revealed that they iron to make sure they look neat and presentable. One in six (15%) do it for comfort.
Time also has an impact on ironing habits in Wales, as over a third (37%) revealed that they’re too busy to iron. While 21% of Welsh women revealed that they ‘don’t see the point’ in the task.
Interestingly, confidence in ironing in the Welsh region is mixed. Only 55% of men feel confident using an iron, compared to two-thirds of women.
For those looking to ditch the tradition, Phoebe Street, Brand Marketing Manager at Pretty You London, shares her practical tips for those looking to keep their clothes crease-free without spending hours at the ironing board.
“If you’re pressed for time, handheld steamers are a lifesaver. They warm up fast and smooth out clothes without all the hassle of setting up an ironing board. Because steamers use heat and moisture without actually touching the fabric, they’re much gentler, so you’re less likely to get those shiny marks or burns that irons can sometimes cause.
“For the best results, just hang your clothes on a sturdy hanger and hold the steamer a few centimetres away. Slowly run it down the fabric from top to bottom. If you’ve got stubborn wrinkles, a second pass usually sorts them out. And don’t forget to let your clothes dry properly before putting them away or wearing them.
“Picking crease-resistant fabrics also helps cut down on wrinkles. Simple things like shaking out your clothes after washing and hanging them up straight away can make a big difference.
Also, natural fabrics like bamboo are naturally soft and don’t wrinkle much. They’re perfect if you want comfy clothes or bedding that don’t need much ironing but still look smart.
“If you’re keen to get better at ironing, start by learning which temperature works best for different fabrics. Ironing clothes when they’re a little damp can make it easier and help avoid damage. Watching some quick tutorials online or practising on your less fancy clothes can really boost your confidence. And always check the care labels.”
