February 04, 2026 - 164 views
North Wales Tourism has been highlighting both the opportunities and the pressures facing the region’s visitor economy following a meeting this week with Senedd Members MS Darren Millar and MS Gareth Davies.
The politicians met with the Board of North Wales Tourism, an organisation that has been promoting and supporting the tourism and hospitality sector across the region for more than 35 years. Discussions focused on how North Wales can continue to attract visitors, safeguard jobs and ensure long-term growth for businesses that rely on a strong tourism trade.
Tourism remains one of the most important parts of the North Wales economy, supporting thousands of jobs in hotels, attractions, cafes, pubs, holiday parks and outdoor activity providers. North Wales Tourism plays a key role in bringing the sector together, helping businesses market the region, improve visitor experiences and encourage sustainable growth across communities from the coast to the mountains.
The meeting explored current challenges facing the industry, including rising costs, transport connectivity, and how policy decisions can impact visitor confidence. Issues such as parking availability, public facilities and town centre accessibility were also raised as important factors in shaping the visitor experience.
There was discussion around the need to broaden the appeal of North Wales to different markets, including overseas visitors, adventure tourism, cultural and heritage travel, and film and genealogy tourism. North Wales has increasingly been recognised as a destination that offers far more than traditional seaside breaks, with world-class landscapes, historic towns and growing international interest.
Gareth Davies also highlighted the potential for professional sporting events to be hosted more regularly in North Wales as a way of bringing additional footfall and trade to local areas.
North Wales Tourism continues to stress the importance of creating the right conditions for businesses to thrive, ensuring the region remains welcoming, accessible and competitive. With tourism at the heart of so many coastal and rural communities, the organisation’s work remains central to supporting jobs, strengthening high streets and showcasing the best of North Wales to visitors year-round.
