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Wales targets harmful drinking with price increase plan


August 06, 2025 - 686 views

The Welsh Government is considering raising the Minimum Unit Pricing for alcohol from 50p to 65p to reduce harmful drinking. The policy will target high-strength drinks sold at low prices.

Modelling data suggests raising the MUP to 65p per unit could further reduce harmful alcohol consumption, as well as encourage more people to drink at moderate levels instead.

It could also lower the number of hazardous drinkers by more than 6,300 and harmful drinkers by nearly 5,000, reducing hospital admissions and deaths attributed to alcohol.

Drinking large quantities of high-strength alcoholic drinks puts people at long-term risk of cancer, stroke, heart disease, liver disease and brain damage.

Minimum pricing for alcohol is not designed to work in isolation and, combined with a wide range of health policies in the substance misuse sector, is targeted towards prevention, support and recovery and tackling availability.

Minister for Mental Health and Wellbeing Sarah Murphy said:

"Since we brought minimum unit pricing into place there has been a pandemic, a cost-of-living crisis and high inflation.

"Despite all of these, research through independent evaluations has shown the policy, which is not a tax, has had a positive impact and has helped reduce levels of harmful drinking.

"We’re consulting on raising the level as high inflation has made the 50p rate ineffective and reduced its value in real terms to 39p in 2020 prices.

"Due to this it is no longer significantly influencing the price of the cheapest alcohol and we need to review it."

The consultation launched earlier this week and is open until September 29 2025.