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Hollywood to the hills: Sporting spirit powers culture bid


April 08, 2026 - 271 views

From the global spotlight of football fame to grassroots groups walking the Welsh hills, Wrexham’s sporting community is uniting behind an ambitious goal — securing the title of UK City of Culture 2029.

Fresh from making the longlist, the North Wales city is gathering momentum, with clubs, organisations and community groups rallying together in a powerful show of support. If successful, the bid could unlock £10 million in government funding, with the potential to attract up to £200 million more — a transformative boost not just for culture, but for sport across the region.

At the heart of the campaign is a simple message: in Wrexham, sport and community are inseparable.

Few events showcase that better than the Lexus Wrexham Open — an international women’s tennis tournament that has quietly put the city on the global sporting map. Drawing players from across the world, including rising Welsh star Mimi Xu, the event has become one of the most well-attended indoor tournaments on the International Tennis Federation circuit.

Organisers say it’s proof that Wrexham can host world-class sport — and that the City of Culture bid could elevate that even further.

But it’s not just elite competition driving the momentum. The rapid rise of padel — one of the world’s fastest-growing sports — is also finding a home in the city, with facilities expanding and participation increasing. Local leaders believe investment tied to the bid could open doors to even more opportunities, helping diversify sport and attract new audiences.

Football, of course, remains central to Wrexham’s identity. Wrexham AFC — now globally recognised thanks to its Hollywood-backed revival — is firmly behind the bid. Players and staff alike say it represents a chance to showcase the city’s passion, resilience and growing ambition.

For those within the club, the impact could be profound — not just in terms of visibility, but accessibility too. There is hope that investment linked to the bid could help make Wrexham one of the most inclusive sporting cities in the UK.

Rugby is also playing its part, with Wrexham Rugby Club backing the campaign. Leaders there say the funding could help improve heavily used facilities, expand coaching opportunities and strengthen links with schools — ensuring the next generation has the chance to thrive.

Yet the spirit behind the bid stretches far beyond professional and semi-professional sport.

Community groups like Erddig Nordic Walkers highlight how physical activity is helping tackle loneliness and bring people together, particularly among older residents. For them, the bid represents a chance to enhance local infrastructure and create more inclusive spaces for people of all ages to connect.

Across every level — from international tennis courts to local walking trails — the message is consistent: Wrexham is ready.

With businesses, athletes and volunteers pulling in the same direction, the city’s sporting sector is proving to be a driving force behind the bid. It’s a collective effort built on pride, passion and belief.

And as Wrexham looks ahead to 2029, one thing is clear — this is more than a campaign. It’s a city-wide team talk, with sport leading the charge.