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Wales' new generation inspired by food and drink careers


April 02, 2026 - 193 views

A programme designed to inspire the next generation of talent in Wales’ food and drink industry is celebrating a major milestone, after reaching more than 10,000 students across the country.

The Sgiliau Bwyd a Diod Cymru has now worked with over 10,000 learners and partnered with 369 schools, helping young people explore careers in one of Wales’ most important industries.

From hands-on workshops to behind-the-scenes industry visits, the programme is giving students a clearer picture of the wide range of opportunities available—from food production and engineering to marketing, sustainability and food science.

In North Wales, the impact is already being felt. At a recent event held at Coleg Cambria, pupils from Ysgol Clywedog took part in interactive sessions including smoothie-making, sausage production and cake decorating, alongside learning about careers in the sector.

Teachers say these experiences are opening students’ eyes to opportunities they may not have previously considered. For many, it’s the first time they’ve seen how classroom subjects can link directly to real-world careers.

The programme also connects schools with major employers, giving students the chance to step inside working environments. On a recent visit to Arla Foods Ingredients in Felinfach, engineering students were given a guided tour of the facility, learning about the skills and qualifications needed to succeed in the industry.

Organisers say these experiences are helping young people make more informed choices about their future—whether that’s heading to university, pursuing apprenticeships or entering the workplace.

Kate Rees, who manages the programme, said the level of engagement from both schools and students has been “exceptional”, with growing demand for more events and opportunities.

In North Wales, Engagement Manager Nia Griffith is helping to build stronger links between education and industry—working with local businesses to bring learning to life and showcase the sector’s potential.

The food and drink industry is a key part of the North Wales economy, supporting jobs in both rural and urban communities. By connecting young people with employers early on, the programme aims to build a skilled workforce for the future while helping businesses grow.

With interest continuing to rise, organisers are now encouraging more businesses across North Wales to get involved—offering site visits, talks or placements to help inspire the next generation and strengthen the region’s food and drink sector.