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North gains from Wales’ multi-million pound TV success


March 27, 2026 - 174 views

Wales’ booming TV and film industry is set for another major boost, with nine new productions approved for Welsh Government funding—bringing an estimated £50.6 million into the economy.

Backed by nearly £4 million through Creative Wales, the latest projects span high-end drama, comedy and animation, further cementing Wales’ growing reputation as a global production hub.

While much of the industry is often associated with Cardiff and South Wales, the impact is increasingly being felt across North Wales too—particularly after the global success of House of the Dragon.

The hit fantasy series, a prequel to Game of Thrones, has filmed key scenes in North Wales, using dramatic coastal and rural locations to double for parts of its fictional world. Areas such as Anglesey and the wider coastline have provided striking backdrops, showcasing the region’s natural beauty to millions of viewers worldwide. The production has returned for multiple seasons, including the upcoming third series, underlining the area’s growing appeal to major international studios.

That exposure has already delivered tangible benefits locally, from increased tourism to new opportunities for local crews, suppliers and businesses. Hotels, catering companies and transport providers have all seen increased demand during filming periods, while freelancers and trainees have gained valuable experience working on high-end productions.

The latest funding announcement suggests that momentum is continuing. Of the nine new projects, the majority will tell authentically Welsh stories, with several led by Welsh production companies and at least one Welsh-language production included. There are also plans for a major international series, expected to bring further global attention to Wales.

For North Wales, this signals continued opportunity. With its mix of rugged landscapes, historic sites and coastline, the region is increasingly attractive to producers looking for versatile filming locations outside of traditional studio settings.

As the industry grows, so too does the potential for long-term benefits—supporting jobs, skills and investment in local communities. Since its launch in 2020, Creative Wales has already helped secure more than £434 million of spending into the Welsh economy, and the latest round of projects builds on that success.

Ministers say the investment is not just about television, but about creating a sustainable industry that benefits communities across the whole of Wales.

And for North Wales, with its proven track record on productions like House of the Dragon, the message is clear—the cameras are likely to keep rolling.